Built on Relationships. Driven by Results.

My Story

I was born on May 19, 1983, in Des Moines, Iowa — the son of Bonnie and Gordon Reed, and a fraternal twin to my sister Rachael. My father's roots run through Grinnell, Iowa, and my mother's through Detroit, Michigan, a mix of Midwestern heritage that shaped my work ethic and my love of the road.

My childhood took me across the heartland. I started school in Grinnell, moved on to Horizon Middle School in Kearney, Nebraska, and graduated from Lansing Christian School in Lansing, Michigan. Moving often taught me how to walk into a new place, meet new people, and make them feel like old friends — a skill that has served me every day of my career.

I carried that gift to South Dakota State University, where I studied alongside Rachael and earned a degree in general studies. On campus, I ran outdoor recreation at the student union, served as a new student orientation leader, and was elected by my peers to represent the College of Arts and Sciences in the student senate.

My career began in 2008 in Sioux City, where I led a 14-person team at Alorica to top marks for customer satisfaction. In 2014, I found my calling in tires — first at Tire Associates, then at Eastern Iowa Tire, managing commercial accounts across three states including fleet customers such as PepsiCo.

My breakout came at Sumitomo Rubber North America from 2018 to 2022. As a brand field specialist and trainer for Falken and Dunlop, I opened more than 500 new dealer accounts, ranked third nationally for new dealer acquisition in 2020, and finished first in the nation in 2021 for new Falken Associate dealer sign-ups. I also earned the ABC Award as Falken's top salesperson and was named Dunlop's top motorcycle tire salesperson that year.

From 2022 to 2026, I brought that expertise to U.S. AutoForce, supporting dealers across more than 30 brands and growing my territories year over year.