Bill Reed

Résumé

Bill Reed

Sales & Business Development Professional

Award-winning tire industry sales and business development professional with over 10 years of experience growing B2B accounts, expanding territory sales, and building long-term dealer and fleet relationships. Proven track record of exceeding sales goals and driving new business growth, including a #1 national ranking for new account acquisition in 2021.

Core Competencies

Tire Industry Sales & Product KnowledgeTerritory & Account ManagementCRM / SalesforceDealer Network DevelopmentNew Business DevelopmentFleet & Commercial AccountsProduct Training & MerchandisingInventory Forecasting & Rebate ProgramsRelationship Building

Experience

Business Consultant

U.S. AutoForce · Appleton, WI

January 2022 – May 2026

  • Managed wholesale tire dealer accounts across Southeast Iowa and Western Illinois.
  • Worked with customers to grow sales, improve profitability, and strengthen long-term business relationships.
  • Supported dealers across 30+ tire brands through product training, manufacturer programs, and marketing initiatives.
  • Helped customers maximize profitability through rebate programs and inventory strategy.
  • Achieved over 5% year-over-year territory growth in current market and over 10% growth in previous territory.
  • Assisted with onboarding and training new employees on Salesforce and internal sales systems.

Brand Field Specialist & Trainer

Sumitomo Rubber North America · Rancho Cucamonga, CA

2018 – 2022

  • Developed new dealer relationships across Iowa and Minnesota for Falken and Dunlop tire brands.
  • Opened 500+ new dealer accounts during tenure.
  • Ranked #1 nationally in 2021 for new Falken Associate dealer sign-ups.
  • Ranked #3 nationally in 2020 for new dealer acquisition.
  • Trained and onboarded new field specialists on CRM systems, sales strategy, and product knowledge.
  • Worked directly with dealer counter staff to improve merchandising and product sales.

Account Manager

Eastern Iowa Tire · Des Moines, IA

2017 – 2018

  • Managed commercial tire accounts across Iowa, Missouri, and Nebraska, including large fleet customers such as PepsiCo.
  • Grew territory sales through account development and new business acquisition.
  • Managed CRM activity and customer forecasting to support territory growth.

Account Manager

Tire Associates · Sioux City, IA

2014 – 2017

  • Built and maintained wholesale tire dealer relationships across Iowa and Nebraska.
  • Grew territory sales through prospecting, inventory planning, and customer support.
  • Assisted customers with inventory forecasting and product strategy.
  • Maintained strong customer retention through consistent communication and service.

Team Manager

Alorica, Inc. · Sioux City, IA

2008 – 2014

  • Managed a 14-person inbound customer service team supporting AT&T wireless customers, leading one of the organization's top-performing teams in customer satisfaction scores.
  • Coached employees on performance and development, contributing to strong team retention and results.

Awards & Recognition

#1 National Ranking – Falken Associate Dealer Sign-Ups (2021)
Top 3 National Ranking – Falken Dealer Acquisition (2020)
ABC Award Recipient – Falken Tire Top Salesperson (2021)
Dunlop Motorcycle Tire Top Salesperson (2021)
Selected contributor for SRNA Connect corporate initiatives (2021–2022)

Education

South Dakota State University

Brookings, SD · General Studies